Don't Give out Your E-mail Address
This is pretty simple. If people don't have your E-mail address, it is much harder to send Spam to you.
Never fill in your E-mail address on a web site, unless you absolutely require a response by E-mail. Read the company's Privacy Policy, which should be posted on their web site, prior to giving them any information. Keep in mind that companies have changed their policies overnight, and any information you give out can be considered an asset for sale by that company at some time in the future.
If you are the technical or administrative contact for an Internet domain registration, try not to use your real E-mail address on the registration. Use a role account that you can accept mail for - and realize you will get Spam to that address. At least you can change that easier than your main E-mail address. Even better - use a whois privacy service. Spammers scan the Internet domain registration databases for E-mail addresses. Network Solutions, Inc. (now Verisign), have directly spammed their contact database in the past, and are believed to sell the contact database to other spammers, so the .com/.net registry is more vulnerable than the ccTLD registries.
Don't give out business cards with your E-mail address on them at trade shows. Marketing people often consider this an invitation to Spam you, and it can be argued that you are soliciting their Spam by providing your E-mail address to them, or even to the show's registration process. Trade shows generally provide all registration information they collect to exhibitors.
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